So that’s another reason why you need to refresh your memory. You’ll also want to share an overview in the report where you briefly go through the business goals and KPIs. So in this step, your job basically involves recapping goals and KPIs so they’re front and center of your mind as you create your KPI report. This way, you’ll have relevant data almost ready. It’s likely you have already set goals and key performance indicators to track at the start of the quarter or year. Follow the steps below to create an effective KPI report for your own company. Now that you know what makes a good KPI report, it's time for the action. To this end, a simple yet effective way to design with your audience in mind is to ask yourself: what questions does my reader have? Then, answer them one by one in the KPI report you create. Put another way, make sure the language you use and the data insights you provide are all relevant to your target audience. With a DIY report maker like Visme you can create a KPI report within minutes - more on this in a bit. Worried this part will take longer than the time you have on your plate? Fret not. This makes sure the content is appealing to look at, which increases its odds of being read. These KPI reports offer a scoop into daily business activities - providing data bites to help its readers make daily decisions. In fact, it can also show historical data trends. It’s designed to explain KPI data trends. As its name indicates, this type of KPI report interprets data. It’s an effective KPI report type to show stakeholders how well a business is doing against set objectives and goals. These KPI reports are directional - aiming to show where the business is going by looking at the KPIs. On the other hand, KPI dashboards featuring live numbers are always up for teams to look at data at any time they want.Īlso important to mention here are the types of KPI reports you can leverage. That said, KPI reports are created and submitted at specific times. So there’s no data analysis involved when it comes to KPI dashboards. The latter, on the flip side, visualizes data, often in real-time. The former analyzes data, explaining the ups and downs along with their potential causes and suggests next steps. Returning to KPI reporting, here's a heads-up you can’t ignore: don’t confuse KPI reports with KPI dashboards. In this case, your KPI is churn rate and your goal is probably to improve your tool and retain users. Quick recap: a Key Performance Indicator, or KPI, is a measure of progress toward a specific goal or objective over a predetermined time frame.įor example, if you want to track how many of the users signing up for your app continue using it, you’ll want to track your churn rate. As a result, it plays a crucial role in helping make business decisions. The report shows how a business is progressing in terms of achieving pre-defined strategic goals.
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